Dhanteras gold sales estimated at ₹60,000 crore as lower prices bring buyers back

Indians bought gold worth an estimated ₹60,000 crore around Dhanteras on Friday, 6 November, 15 to 20% more by value than last year, according to the All India Gem and Jewellery Domestic Council (GJC). The All India Jewellers and Goldsmith Federation put combined sales of gold and silver jewellery and coins at about ₹66,000 crore, roughly 10% higher than last year.

Lower prices helped. Gold and silver are well below the record levels they reached in January 2026, and jewellers had expected sales to rise 20 to 30% in value. In Delhi, 24-carat gold was quoted at about ₹1.48 lakh per 10 grams on 5 November and about ₹1.43 lakh by 7 November. Jewellers said buyers favoured lightweight pieces. One listed chain, PC Jeweller, reported volumes up 30 to 35% and value up 45 to 50%.

The bigger picture

Dhanteras, two days before Diwali, is the most important day of the year for buying gold and silver in India, which is the world’s second-largest consumer of gold. The festive rebound follows a weak quarter: gold jewellery demand fell 20% from a year earlier to 99.9 tonnes in July to September, as high prices kept buyers away.

The sales figures are estimates by trade bodies, not official data, and they measure value; how much gold was bought by weight is less clear.